How to Advertise
There are 3 stages to advertising:
1. Create Account by entering Contact Details and entering Venue Details.
2. Buy products. These can be Venue Listings or Event Adverts. Additional products Special Offers, Competitions, and Features can be purchased as add-ons to either a Venue Listing or an Event Advert. Purchases are deposited in the Product Bank as units which are then available for activation.
3. Activate products. Products units for a Venue Listing, an Event Advert, a Special Offer, a Competition, or a Feature can activated and spent from the Product Bank.
CREATE ACCOUNT
Enter Contact Details
These details relate to the person and organisation which is managing the account, and will be used as the address on invoices. If a different address is used for invoices, the Billing Details page should be completed. None of these details will appear in any listings.
Accountname - Enter a name for the account. It is advisable not to make this too personal as the account contact may change, so choose a name based upon the organisation or venue name.
Password – Enter a password. This should be at least six characters in length and contain at least one alpha and one numeric character.
Title – Select a title.
First Name – Enter the contact’s first name.
Last Name – Enter the contact’s last name.
E-mail Address – Enter the contact’s e-mail address.
Telephone - Enter the contact’s telephone number.
Job Title – Enter the contact’s job title if appropriate.
Company/Organisation – Enter the name of the company or organisation if appropriate.
Address – Enter postal address details.
Town – Enter postal town.
County – Enter postal county.
Post Code – Enter post code.
Press ‘Create Account’ to continue.
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Enter Venue Details
These are the details which will be displayed on Venue Listings.
Venue Name – Enter the name of the Venue. This field is autofilled from the Contact Details page and can be edited.
Address – Enter the Venue address. This field is autofilled from the Contact Details page and can be edited.
Town – Select town.
County – Select county.
Post Code – Enter post code. This field is autofilled from the Contact Details page and can be edited.
Venue Telephone – Enter telephone number. This field is autofilled from the Contact Details page and can be edited.
Venue E-mail Address – Enter e-mail address. This field will only be displayed on Enhanced Venue Listings.
Venue Website – Enter website details. This field will only be displayed on Enhanced Venue Listings.
Venue Description – Enter a description of the Venue. This could include, for example, the current menu for a restaurant, or session times for a swimming pool. This field will only be displayed on Enhanced Venue Listings.
When pasting details from other applications such as MS Word they should first be copied into MS Notepad and then copied from Notepad to this field. This will ensure that the appropriate format of the website is adopted.
Areas Covered – select at least one town, and at least one county, which represent the primary area that the Venue serves. A second and third town may be selected if the Venue attracts custom from those areas. The Venue Listing will appear in search results where any of the selected towns are used as selection criteria.
Select at least one County which represents the primary area that the Venue serves. A second and third county may be selected if the Venue attracts custom from those counties. The Venue Listing will appear in search results where any of the selected counties are used as selection criteria.
Do not select towns or counties from which the Venue does not attract custom (see Terms and Conditions).
National Venues are displayed at the end of search results where they match the selection criteria. Advertisers may request to have a Venue classified as a National Venue by sending submitting appropriate justification to customer.service@outwise.co.uk.
Categories – select at least one category which is appropriate for the Venue. Some Venues may be classified under more than one category and therefore up to 3 may be selected. Do not select categories which are not appropriate for the Venue (see Terms and Conditions).
Press ‘Update’ to continue. A confirmation message will show that the account has been opened and the Venue created.
Main Menu
From here it is possible to navigate to any of the available options: View/Edit Contact Details; View/Edit Venue Details; View/Edit Billing Details; Product Bank; Buy Products; Invoices.
Details of live Event Adverts are listed here. The details include Event Name, Advert Start Date, Event Start Date, and Event End Date.
Click on View/Edit to amend the Event details. It is not possible to edit the Advert and Event dates. If these need to be corrected a request should be sent to customer.service@outwise.co.uk.
Click on View Listing to view Event details as displayed in the listings.
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View/Edit Contact Details
Here any of the details relating to the account contact can be viewed and amended.
Password – Enter a password.
Title – Select a title.
First Name – Enter the contact’s first name.
Last Name – Enter the contact’s last name.
E-mail Address – Enter the contact’s e-mail address.
Telephone - Enter the contact’s telephone number.
Job Title – Enter the contact’s job title if appropriate.
Company/Organisation – Enter the name of the company or organisation if appropriate.
Address – Enter postal address details.
Town – Enter postal town.
County – Enter postal town.
Post Code – Enter post code.
Press ‘Update Detail’ to save changes.
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View/Edit Venue Details
These are the details which will be displayed on Venue Listings can be viewed and amended.
Venue Name – Enter the name of the Venue. This field is autofilled from the Contact Details page and can be edited.
Address – Enter the Venue address. This field is autofilled from the Contact Details page and can be edited.
Town – Select town.
County – Select county.
Post Code – Enter post code. This field is autofilled from the Contact Details page and can be edited.
Venue Telephone – Enter telephone number. This field is autofilled from the Contact Details page and can be edited.
Venue E-mail Address – Enter e-mail address. This field will only be displayed on Enhanced Venue Listings.
Venue Website – Enter website details. This field will only be displayed on Enhanced Venue Listings.
Venue Description – Enter a description of the Venue. This could include, for example, the current menu for a restaurant, or session times for a swimming pool. This field will only be displayed on Enhanced Venue Listings.
When pasting details from other applications such as MS Word they should first be copied into MS Notepad and then copied from Notepad to this field. This will ensure that the appropriate format of the website is adopted.
Areas Covered – select at least one town, and at least one county, which represent the primary area that the Venue serves. A second and third town may be selected if the Venue attracts custom from those areas. The Venue Listing will appear in search results where any of the selected towns are used as selection criteria.
Select at least one County which represents the primary area that the Venue serves. A second and third county may be selected if the Venue attracts custom from those counties. The Venue Listing will appear in search results where any of the selected counties are used as selection criteria.
Do not select towns or counties from which the Venue does not attract custom (see Terms and Conditions).
National Venues are displayed at the end of search results where they match the selection criteria. Advertisers may request to have a Venue classified as a National Venue by sending submitting appropriate justification to customer.service@outwise.co.uk.
Categories – select at least one category which is appropriate for the Venue. Some Venues may be classified under more than one category and therefore up to 3 may be selected. Do not select categories which are not appropriate for the Venue (see Terms and Conditions).
Press ‘Update’ to continue.
View/Edit Billing Details
Invoices raised on the account will be addressed per the Contact Details. If the invoice address for a Venue is different from the contact address, the revised details may be entered here.
Title – Select a title.
First Name – Enter the billing contact’s first name.
Last Name – Enter the billing contact’s last name.
E-mail Address – Enter the billing contact’s e-mail address.
Telephone Number - Enter the billing contact’s telephone number.
Job Title – Enter the billing contact’s job title.
Company/Organisation – Enter the name of the company or organisation to which invoices should be addressed.
Address – Enter postal address details.
Town – Enter postal town.
County – Enter postal town.
Post Code – Enter post code.
Where this form has been completed any invoice subsequently printed will be addressed per these details irrespective of when the invoice was raised.
BUY PRODUCTS AND PACKAGES
Under the heading ‘Products’ the following columns are displayed:
Product – The name of the product, these are described in more detail in Products and Prices. Special Offers can be purchased at any time, but can only be activated when there is an active Event Advert.
No. of Units – How many units of the product are included in the purchase price.
Unit Type – The description of the product and the period it will run once activated.
Units Available – The number of units of each product currently available for activation in the Product Bank.
Unit Cost – The VAT exclusive cost of each product.
Qty – Enter the quantity of each item required in the appropriate box. Each box must contain a numeric value in order to proceed. If a value is entered in a box and subsequently removed, please ensure the value is reset to ‘0’.
Under the heading ‘Packages’ the following columns are displayed:
Package – The name of the package.
Products Included – The number of each product included to make up the package.
Cost – The VAT exclusive cost of each package.
Qty – Enter the quantity of each item required in the appropriate box. Each box must contain a numeric value in order to proceed. If a value is entered in a box and subsequently removed, please ensure the value is reset to ‘0’.
Purchase Order Ref – Whatever is entered in this box will be included on the invoice raised as a result of this purchase.
When the desired selection has been made, choose the method of payment and click on the appropriate push button in order to proceed to the ‘Confirm Purchase’ page.
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Confirm Purchase
Here the product and package selection is summarised and VAT added in order show the total purchase price.
To amend any of the selection, use the browser back button to return to the ‘Buy Products Page’.
Press the ‘Buy’ push button in order complete the purchase.
If the ‘pay by credit card’ option was previously selected you will be directed to a secure server in order to complete the transaction.
If the ‘charge to account’ option was previously selected and there is insufficient credit on the account to complete the transaction, an application to increase the credit limit can be made, or the option to pay by credit card may be selected.
When a transaction has been completed, the items purchased will be deposited in the Product Bank as advertising credits. There is no expiry date for these credits. Amounts paid for advertising credits can not be refunded.
Application for Credit
In order to receive credit, this application form must be completed and submitted.
Registered Company Name – Enter the company name as it appears at Companies House.
Registered Company Number – Enter the company registration number.
First Name – This field is autofilled from the Contact Details page and can be edited.
Last Name – This field is autofilled from the Contact Details page and can be edited.
Telephone Number – This field is autofilled from the Contact Details page and can be edited.
Requested Credit Limit – Enter the amount of credit being applied for.
Address – This field is autofilled from the Contact Details page and can be edited.
Click the ‘Submit Request’ button to send the application.
A response to the request will be sent within 2 business days.
Product Bank
This page shows how many units of each product is available to spend. From this page any of the products which have units available can be selected for activation.
Product – The name of the product.
Units Available – The number of units of each product currently available for activation.
Unit Type – The description of the product and the period it will run once activated.
Activate Products – This links to the activation page for each product.
Live Products – Products which have been previously activated and are currently live may be viewed.
When products have been deposited in the Product Bank they will remain there until used by activating products. There is no expiry date.
A Special Offer needs to be linked to an Event Advert and therefore can only be activated if there is an active Event Advert.
ACTIVATE PRODUCTS
Activate Venue Listing (Standard or Enhanced)
This page indicates when any current listing will expire and when a new listing will expire when activated. New listings can be activated at any time and will follow on from any existing unexpired listing.
Where a Venue listing has expired, the Venue listing will not be displayed in any search results, and any Event listings for that Venue will not be displayed in any Event search results.
Activate Event Advert
Event Title – Enter the name of the Event. This field is displayed in the Event search results.
Headline – Enter a short description of the Event. This field is displayed in the Event search results, so the description should be designed to encourage the reader to want to find out more about the Event and click through to the Event details.
Event Start Date – Enter the date the Event begins.
Event End Date - Enter the date the Event ends. This is the date that the advertising will stop.
Event Adverts are listed in search results for each day the Event is scheduled. On the day(s) an Event is taking place, the Event advert displays until the time the Event finishes. Where the End Time is after midnight, please note the following:
- If the Event is a single day Event which ends after midnight, enter the actual date the Event ends. This will be the date after the start date.
- If the Event is a multi-day Event (occurs over a number of consecutive days) which ends after midnight, enter the actual date the Event ends.
- If the Event is a recurring Event (occurs over a number of non consecutive days) which ends after midnight, enter the date of the last occurrence of the Event. This will be the date before the actual date the Event ends.
Examples:
- A single day Event which occurs on 23Apr and finishes at 01:30am on 24Apr has an End Date of 24Apr.
- A multi-day Event which runs from 23Apr to 25Apr and finishes at 02:00am on 26Apr has an End Date of 26Apr.
- A recurring Event which occurs on 14Apr, 21Apr, and 28Apr, and finishes at 12:30am on 29Apr has an End Date of 28Apr.
Event Advert Start Date – This is the date the advertising will commence. Select a specific date from the ‘Specific Date’ box or select the number of weeks prior to the Event from the ‘Weeks prior to Event’ box.
A week prior to an Event is the counted as the day the Event starts plus the previous 6 days. This is to allow Event advertising which has been purchased in 7-day units to be spent evenly.
Where a selection has been made from the ‘Weeks prior to Event’ box, this will override any selection in the ‘Specific Date’ box. Please ensure that the ‘Weeks prior to Event’ box is set to ‘Use specific date’ if a specific date is to be used.
Event Adverts are ranked by this date. Ranking can be improved by placing adverts earlier.
Recurring Events Days – Select each day of the week box that the Event occurs. A recurring Event is one which occurs over a number of non consecutive days. There is no need to make any selection here for Events which occur on a number of consecutive days.
Start Time – Select the start time of the Event. Where an Event has varying start times such as a theatre which has more than one performance a day or performances starting at different times on particular days select the earliest start time. Specific times should be entered in the ‘Event Details’ box.
End Time - Select the end time of the Event. Where an Event has varying end times such as a theatre which has more than one performance a day or performances starting at different times on particular days select the latest end time. Specific times should be entered in the ‘Event Details’ box.
Various Start Times – This box should be selected where an Event has varying start or end times such as a theatre which has more than one performance a day or performances starting at different times on particular days. Select the earliest start time in the ‘Start Time’ box and the latest end time in the ‘End Time’ box.
Minimum Price – Enter the minimum cost to attend the Event. Detailed prices should be included in the ‘Event Details’ box.
Maximum Price – Enter the maximum cost to attend the Event. Detailed prices should be included in the ‘Event Details’ box.
Website Address – Enter the website address where further details about the Event can be viewed. Advertisers with Enhanced Venue Listings may choose to leave this blank unless this is different from the website address included in the Venue details.
Event Details – Include as much information as required in order to provide a detailed description of the Event. The more content which is provided here the easier it will be for a reader to decide whether they wish to attend the Event. Events which have varying start and end times should include details of daily start and end times. Detailed pricing should be included where necessary.
When pasting details from other applications such as MS Word they should first be copied into MS Notepad and then copied from Notepad to this field. This will ensure that the appropriate format of the website is adopted.
Categories - select at least one category which is appropriate for the Event. Some Events may be classified under more than one category and therefore up to 3 may be selected. Do not select categories which are not appropriate for the Event (see Terms and Conditions).
Sold Out – Select this box where an Event is sold out. The advert will still be included in search results with a flag indicating that the Event has sold out. If an Event occurs on more than one day and this box is selected, all dates will show as having sold out. This box can be deselected if, for example, additional tickets become available.
Press ‘Add Event’ to activate Event.
Activate Special Offer
The number of days of Special Offers advertising available is shown.
This page displays the following columns:
Event – This is the name of the Event.
Advert Start Date – The date the Event Advert started or will start.
Advert End Date – The date the Event Advert will stop.
Days Left – The number of days remaining for the Advert to run. This is the period for which the Special Offer will run.
Click on ‘Activate’ next to the Event which is to have a Special Offer added. This will display an Editor into which details of the offer should be entered. These details will be included in the Event Advert details. When pasting details from other applications such as MS Word they should first be copied into MS Notepad and then copied from Notepad to this field. This will ensure that the appropriate format of the website is adopted.
Press ‘Activate’ to activate the Special Offer.
A Special Offer can only be activated if there is an active Event Advert. Once activated a Special Offer can not be deactivated, and will run until the advert expires.
Activate Competition
Title – Enter a name for the Competition.
Start Date – Select a date for the Competition to start. It will run for 30 days from the selected date.
Competition Details – Enter details of the competition, including the prize or prizes. The competition entry form is designed for the entrant to answer a question, so please ensure that a question is posed here.
When pasting details from other applications such as MS Word they should first be copied into MS Notepad and then copied from Notepad to this field. This will ensure that the appropriate format of the website is adopted.
Press ‘Activate Competition’ to activate the Competition.
An e-mail reminder will be sent to the account contact when a Competition closes so that a winner can be selected and notified.
Activate Feature
Title – Enter a name for the Feature.
Start Date – Select a date for the Feature to start. It will run for 30 days from the selected date.
Feature Details – Enter details of the Feature.
When pasting details from other applications such as MS Word they should first be copied into MS Notepad and then copied from Notepad to this field. This will ensure that the appropriate format of the website is adopted.
Press ‘Activate Feature’ to activate the Feature.
Invoices
This page displays the following columns:
Invoice No. – Lists invoices in sequential order with the most recent at the top.
Date – The date the invoice was raised.
Status – Indicates whether the invoice is paid or unpaid. Where purchases have been made on-line, by credit card, invoices should always show as paid. Where purchases have been charged to an account, invoices will show as unpaid until full payment has been made.
Invoice Value – The total as shown on the actual invoice.
By clicking on an invoice number the detailed invoice may be viewed. This can be printed by selecting the 'Print' option from the browser menu.
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